You might have observed this latest discovery that that Google Adsense Icon label "Ads by Google" changed to "AdChoices" . Previously in unexpanded form "Ads by Google" was often shortened by the letter "i" but the same "i" was replaced with a triangular label icon. Google had announced about these latest development on Adsense Blog . According to Google this change is made only to more proactively give users notice and choice about the ads they see.
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